Prix

The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica. 

Computer Animation / Visual Effects Auszeichnung - Award of Distinction 2005

The Incredibles

Brad Bird
From the Academy Award-winning creators of Toy Story, Monsters, Inc. and Finding Nemo comes this hilarious action-packed computeranimated adventure about superheroes. Bob Paar used to be one of the world’s greatest superheroes (known to all as “Mr. Incredible”), saving lives and fighting evil on a daily basis, but now he’s a clock-punching insurance claims adjuster fighting boredom and a bulging waistline.

The most complex computer-animated entertainment yet created, The Incredibles nevertheless relies on the same traditional elements as all compelling motion picture stories—character development, production design, cinematography, costumes, effects, music and overall vision—pushing each of these to new levels within the genre to create a film unlike any other.

Although computer animation has progressed by leaps and bounds over the last decade, it had still lagged behind in achieving many key human characteristics until The Incredibles. It was previously considered impossible to ask an animator to create muscles that would flex and ripple like true muscles, hair that could flip and bounce like authentic hair, skin that might pucker and stretch like actual skin and clothing that could move independently of a body just like the real thing. With The Incredibles, the Pixar team was asked to innovate, expand upon and find new ways to push this process to its farthest creative extremes.
Brad Bird (US) began his first animated film at the age of 11, and finished it nearly three years later. The film brought him to the attention of The Walt Disney Studios. Bird eventually worked as an animator at Disney and other studios. Prior to joining Pixar, Bird wrote and directed the critically acclaimed 1999 animated feature The Iron Giant, which won the International Animated Film Society’s Annie Award for Outstanding Achievement in an Animated Theatrical Feature. Bird’s credits include acting as executive consultant on King of the Hill and The Simpsons. He also created, wrote, directed and co-produced the “Family Dog” episode of Steven Spielberg’s Amazing Stories, and co-wrote the screenplay for the live-action feature batteries not included.