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The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica.
Happiness Factory
Kylie Matulick,
Todd Mueller,
Psyop Psyop
Original: Image of Happyness Factory | 2126 * 1535px | 2.0 MB
Original: Image of Happyness Factory | 2126 * 1535px | 1.7 MB
Original: Image of Happyness Factory | 2126 * 1535px | 1.8 MB
Everyone has heard of “the ghost in the machine”. No doubt everyone has also heard of “the Coke in the machine”. But no one has explored the magical machinations that occur inside a Coke vending machine. No one, that is, until now; since PSYOP have boldly lifted the lid on one of the most surreal tales ever told, beyond the imagination of mere non-animated creatures like ourselves.
We created a magical land where deliciously twisted creatures labor to fulfill their destinies by infusing joy into each bottle of Coke. Through character design, development, and extensive 3D animation, a whole cast and their story was brought to life. Though only 90 seconds long, the story has an epic feel and scope.
We created a magical land where deliciously twisted creatures labor to fulfill their destinies by infusing joy into each bottle of Coke. Through character design, development, and extensive 3D animation, a whole cast and their story was brought to life. Though only 90 seconds long, the story has an epic feel and scope.
Executive Producer: Justin Booth Clibborn. Producer: Boo Wong. Flame Artists: Eben Mears (lead), Jaime Aguirre. Lead 3D Artist: Joe Burrascano. Animation director: Kevin Estey. Technical director: Josh Harvey. Storyboard Artist: Ben Chan. Character Design: Ben Chan, Todd Mueller, Kylie Matulick. Matte Painter: Dylan Cole. Editor: Cass Vanini. Agency: Wieden+Kennedy, Amsterdam
Before founding PSYOP, Kylie Matulick (US) was a project leader at Lee Hunt/Razorfish, where she helped mastermind the redesign efforts for Court TV, FOX Kids and the Lifetime Network.
Before founding PSYOP, Todd Mueller (US) operated as the Art Director for the SCIFI Channel, senior producer MTV On-Air Promotions, and creator/ producer of MTV’s late-night electronic festival AMP.
Before founding PSYOP, Todd Mueller (US) operated as the Art Director for the SCIFI Channel, senior producer MTV On-Air Promotions, and creator/ producer of MTV’s late-night electronic festival AMP.