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The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica.
LUX (Shine) Neon Girl
Framestore CFC
Original: LUX [Shine] Neon Girl | 845 * 676px | 2.9 MB
Original: LUX [Shine] Neon Girl | 845 * 676px | 3.0 MB
Featuring animated 3D VFX unlike anything Framestore CFC has come up with before, “Neon Girl“ is an amazing new, all-CG spot for Shine soap from Lux.
“Neon Girl“ was a major project for the team, in particular because of the contribution they made to the production design. When they got the job there was a basic storyboard, which laid out the narrative, but no designs. In the first months of production, the look of the neon drawings that the director and client approved of was established. The process that developed started with paper sketches, which were then converted into vector art using Toon Boom, a vector animation package. From Toon Boom the work went through Flash, which provided a file format that made it possible to get this 2D curve animation into Houdini. In Houdini the animated curves were put through a feedback loop to generate all of the neons, whether they were on or off, and then their animation was reapplied on top of this to indicate which tubes should switch on at which point.
“Neon Girl“ was a major project for the team, in particular because of the contribution they made to the production design. When they got the job there was a basic storyboard, which laid out the narrative, but no designs. In the first months of production, the look of the neon drawings that the director and client approved of was established. The process that developed started with paper sketches, which were then converted into vector art using Toon Boom, a vector animation package. From Toon Boom the work went through Flash, which provided a file format that made it possible to get this 2D curve animation into Houdini. In Houdini the animated curves were put through a feedback loop to generate all of the neons, whether they were on or off, and then their animation was reapplied on top of this to indicate which tubes should switch on at which point.
Production Design: Dale Newton; Design: Sylvain Marc; Animators: Dale Newton, Sylvain Marc; Additional Animation: Florent de La Taille; Senior Technical Director: Diarmid Harrison-Murray; Technical directors: Guillame Fradin, David Mellor; Junior Technical Director: Paul Jones; Modelling: Mary Swinnerton; Senior Compositing Artist: Tim Osborne; Producer: Scott Griffin
Framestore (UK) is the largest visual effects and Computer animation Studio in Europe, with more than 20 years of experience in digital film and video technology. Employing over 750 staff, the Company works out of three buildings in London’s Soho district, with another Office based in New York. Among numerous international awards, the Company won the 2008 Academy Award for Visual Effects for its work on "The Golden Compass".