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The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica.
Audi 'Unboxed'
Russell Brooke,
Aaron Duffy,
Passion Pictures,
1st Ave Machine
Original: Audi Stills 03.tif | 1024 * 576px | 1.7 MB
Original: Audi Stills 04.tif | 1024 * 576px | 1.7 MB
Original: Audi Stills 06.tif | 1024 * 576px | 1.7 MB
The film opens on a large cardboard box in the middle of an empty room. An animated character, who is drawn on the surface of the box, is engaged in the painstaking construction of a mysterious object. At the end of the spot this is revealed to be a perfectly crafted cardboard Audi Q5 car. Finally this transforms into the gleaming real car with the end tag: “We’ve unboxed the box”.
Russell Brooke (UK) studied animation at the West Surrey College of Art and Design, and shortly upon graduation he started working as a freelance animator for a variety of animation studios around the world. In the 90s he became a director at the Brooke Edwards Animation Studio, and in 2000 he signed with Passion Pictures and works there now as a director, animator and designer. He also acts as a Creative Consultant for the Studio in addition to his role as a director
Aaron Duffy (US) is a director and crochet artist residing in Brooklyn, New York. Aaron graduated from Washington University in St. Louis in 2006 and has since created several commercials, music videos and short films. Aaron is the co-founder of SpecialGuest, a sister studio to 1st Ave Machine. 1st Ave Machine USA Inc. is a New-York-based CGI VFX/animation studio and production company working in the advertising, broadcast, music video and feature film industries.
Aaron Duffy (US) is a director and crochet artist residing in Brooklyn, New York. Aaron graduated from Washington University in St. Louis in 2006 and has since created several commercials, music videos and short films. Aaron is the co-founder of SpecialGuest, a sister studio to 1st Ave Machine. 1st Ave Machine USA Inc. is a New-York-based CGI VFX/animation studio and production company working in the advertising, broadcast, music video and feature film industries.