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Prix
The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica.
Logorama
“Logorama”, is a 3D mash-up of corporate imagery, irreverent humor and break-neck Hollywood action. Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city, and even more in “Logorama”!
“Logorama” has been praised by international audiences for its thrill-ride story and its special take on society’s obsessions with brands. The first short film (17 min.), directed by H5, “is created entirely out of real-world logotypes and brand characters. In it, you’ll see the Michelin Man, the Haribo Kid, Bob’s Big Boy, Mr. Pringle and Ronald McDonald, but in some very unfamiliar roles playing the classic movie archetypes of good guys, bad guys and foils.” (Ann-Christine Diaz, Creativity Online)
“Logorama” has been praised by international audiences for its thrill-ride story and its special take on society’s obsessions with brands. The first short film (17 min.), directed by H5, “is created entirely out of real-world logotypes and brand characters. In it, you’ll see the Michelin Man, the Haribo Kid, Bob’s Big Boy, Mr. Pringle and Ronald McDonald, but in some very unfamiliar roles playing the classic movie archetypes of good guys, bad guys and foils.” (Ann-Christine Diaz, Creativity Online)
Written and directed by H5 (François Alaux, Hervé de Crécy, Ludovic Houplain); Production: Autour de Minuit, France. http://www.logorama-themovie.com
http://blog.autourdeminuit.com/production/logorama/
http://blog.autourdeminuit.com/production/logorama/
H5 (François Alaux, Hervé de Crécy, Ludovic Houplain) (FR) “Logorama” was directed within the collective H5 by François Alaux, Hervé de Crécy and Ludovic Houplain, who have directed many music videos and are regularly invited to exhibitions for their artistic talents. “Logorama” is their first short film.