“Law of nature” a superstition. – When you speak so rapturously of a conformity to law in nature you must either assume that all natural things freely obey laws they themselves have imposed upon themselves – in which case you are admiring the morality of nature – or you are entranced by the idea of a creative mechanic who has made the most ingenious clock, with living creatures upon it as decorations. – Necessity in nature becomes more human and a last refuge of mythological dreaming through the expressions “conformity to law”.
(f.n. Friedrich Nietzsche)

It seems important that artist of today look at a soda can and see the effects of simulated light upon a reflective surface, or the effects of weather, the fractal patterns of erosion, the technological pixelation of color enhancement, the transformation of meaning through scale, the analysis of the everyday into meaningful significance. It was less than twenty years ago that Andy Warhol looked at the same can and saw the symbolic content of consumerism and mass reproduction. Well that is what my work is about: the changing role of the artist in the world, or is it the changing role of the object in the world?
(J. Brice)

Jeff Brice, American Artist. Jeff Brice has been designing his images on the computer for four years. From 1976 to 1978 he frequented the Parsons School of Design. He made his B.F.A. at Carnegie-Mellon University in 1980 and his M.A. at New York Institute of Technology in 1984. Co-founder of the printing and video design company “Natale East” in New York City, where he was responsible for various tasks from 1984 to 1986. 1986 – 1988 he worked in the research and development sector (software development) of Computer Graphics Lab. in New York, where he holds lectures and seminaries, too. Since 1986, Jeff Brice teaches computer graphics at New York Institute of Technology. Furthermore he is working as a freelancer for various companies, e.g. Sony Corporation, Shadow Light Productions, S R Video, and Arcane Visuals. Jeff Brice's works are to be seen in galleries all over the world. Participation in various group exhibitions in the USA, in Japan and in Europe. He was present at SIGGRAPH Art Show 87 with “Medusa” Recently he was taken up into NYNEX Corporations's art collection.