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The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica.
"Levi's" Commercial
COMPUTER GRAPHIC EFFECTS ON REAL IMAGES
We created this method in collaboration with Michel Gondry. It requires special lighting during the shooting, which makes it possible to analyze the image and create 3D volume. Using this volume, it is possible to recreate the lighting with computer-generated virtual lights.
In order to retain a realistic aspect, we used images of real fish to make the mermaids' tails and then matched the tails to the actresses using a warping process.
We used the software Softimage.
We created this method in collaboration with Michel Gondry. It requires special lighting during the shooting, which makes it possible to analyze the image and create 3D volume. Using this volume, it is possible to recreate the lighting with computer-generated virtual lights.
In order to retain a realistic aspect, we used images of real fish to make the mermaids' tails and then matched the tails to the actresses using a warping process.
We used the software Softimage.
Michel Gondry (F), born 1964, musician and director of video clips, has rocketed to international recognition with a series of dazzling, jaw-dropping Videos; he began animation at art school although it was not bis major subject for study