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The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica.
AUDI Telematic
Cornelia Unger
Original: Audi Telematik - Bild 1 | 3671 * 2174px | 23.1 MB
Original: Audi Telematik - Bild 2 | 3671 * 2174px | 23.1 MB
Original: Audi Telematik - Telematik1 | 1 * 1px | 2.1 MB
Original: Audi Telematik - Telematik3 | 1 * 1px | 2.1 MB
The task that was posed for the Telematic film was to design a vision for the future based on Audi’s existing navigational system. It was to illustrate the further developments of this system and how it could be used.
The starting point for the concept was the question of which functions a navigation and Service system of the future could have. Situations that a driver might experience were described with three fictive examples.
In this case, the three monitors of the trade fair installation stand for the three elementary levels of the telematic system: The monitor on the right symbolizes the connection to the outside, for example Internet access. The monitor on the left visualizes data processing and the evaluation of information.
The center monitor represents communication between the driver and the telematic system. These functions are represented abstractly by the Silhouette of a woman, played by a mime.
This Silhouette is linked with the rubber-like surface via the hands and is th u s ableto soak up information, so to speak.This results in associations with a data glove that collects, processes and passes on virtual data. The work is intended to be reminiscent of a dance.
In conjunction with the telematic task, the film addresses a vision of future communication and networking. The tangible and intuitively comprehensible representation conveys the feeling that this system can do everything for the user.
Yet elements that inspire critical reflection are also purposely integrated.They are intended to contrast a vision ofthe future that is all too euphoric with doubts,for instance those involving data protection and individual freedom of movement and decision.
The starting point for the concept was the question of which functions a navigation and Service system of the future could have. Situations that a driver might experience were described with three fictive examples.
In this case, the three monitors of the trade fair installation stand for the three elementary levels of the telematic system: The monitor on the right symbolizes the connection to the outside, for example Internet access. The monitor on the left visualizes data processing and the evaluation of information.
The center monitor represents communication between the driver and the telematic system. These functions are represented abstractly by the Silhouette of a woman, played by a mime.
This Silhouette is linked with the rubber-like surface via the hands and is th u s ableto soak up information, so to speak.This results in associations with a data glove that collects, processes and passes on virtual data. The work is intended to be reminiscent of a dance.
In conjunction with the telematic task, the film addresses a vision of future communication and networking. The tangible and intuitively comprehensible representation conveys the feeling that this system can do everything for the user.
Yet elements that inspire critical reflection are also purposely integrated.They are intended to contrast a vision ofthe future that is all too euphoric with doubts,for instance those involving data protection and individual freedom of movement and decision.
Cornelia Unger (D), born 1969, trained as an editor from 1990-1991. Worked 1991-1992 as designer for Tele 5, 1992-1994 as designer and art director at the broadcasting center Munich (ProSieben, DSF, Kabel), 1994-1995 as a freelance art director. 1995-1996 art direcrtor for DMC Design for Media and Communication, Vienna, since 1997 creative director at Velvet Media Design, Munich.