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The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica.
Levis Invisible Man
Digital Domain,
Fred Raimondi
Original: PR_2000_levis_001_o.jpg | 1811 * 1660px | 1.8 MB
Original: Levis Invisible Man - Levis 1 | 720 * 486px | 1.0 MB
For director Michael Bay, Propaganda Films and agency client TBWAChiat Day, Digital Domain was tasked with creating a provocative and photo-real couple in various stages of undress for Levi's latest advertising campaign. Digital Domain is known for its "invisible" effects work. "Socks" effects not only required rendering the couple invisible but more importantly required creating photo-real 3D CG clothing to be tracked over the existing plate photography in such a way as to make the invisible gag seamless. Visual effects supervisor Fred Raimondi and his team clearly accomplished the task at hand.
Fred Raimondi (US) has worked with many of the finest commercial advertising directors in the world. He was Digital Domain Commercial's first visual effects supervisor and helped build the company's worldwide reputation. In 1995 he supervised Clydesdales, winner of the '95 Gold Lion at Cannes. Recently he supervised a series of spots for client NIKE, and later for Levi's which recently won the Gold Clio Award for Best Visual Effects.