Prix

The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica. 

Computer Animation / Visual Effects Anerkennung - Honorary Mention 2002

BMW Pool

Jason Watts


The commercial „BMW Pool“ is set at night against an urban backdrop. A young woman dives off a high board into a seemingly empty swimming pool. As she hits an imaginary waterline, her movements slow down and she gracefully swims through the air towards the BMW that is sitting at the bottom of the pool. Mill Flame artist Jason Watts attended the ten day shoot in Cape Town, South Africa.

To achieve this effect, various plates of the car were shot in the empty pool. The young woman was then shot separately, swimming underwater in a naval diving tank, beside a mirror. Camera angles and lenses were set up as closely as possible to match the different plates. The shots of her reflections from the mirror were later composited onto the car to create her reflection as she swims up to it.

Shooting underwater presented the crew with various challenges, the main one being image clarity, which deteriorated dramatically as the subject moves away from the camera, therefore, keeping the diver close to the camera was of utmost importance. This inevitably led to parts of her body dropping out of shot. Lead flame artist Jason worked on seamlessly tracking in her missing body parts, whilst his team removed air bubbles from the diver´s hair and costume.

For the dive shot a stuntwoman was used, with Jason then working on removing the safety harnesses and wires, tracking in new body parts to disguise her as the original diver. Mill flame artists also worked on replacing the empty skyline with a cityscape and adding the diver s shadow to pool surroundings. Additional work included creating a pool tiled ramp to enable the car to drive from the pool.
Jason Watts (GB), Senior Flame Artist, The Mill, frequently works with high-profile directors including Daniel Barber, Dom & Nick, Paul Weiland, Tony Scott, and Frank Budgen. Jason led the post production on the „Barclays Bank Big“ campaign starring Antony Hopkins directed by Tony Scott. Jason also worked with Frank Budgen on „Sony The Unexpected“ and the award-winning „Levis Twist“. Other credits include „Levis Undressed“ for Dom & Nick, „Levis Dolls“ for Dante and Madonna music promo „American Pie“ for Philipp Stolzl.