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The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica.
The Chase
Nexus directors, Smith & Foulkes, have created a dynamic new spot for Venables and Bell and Intel’s incredible new Core i5 processor – a breakneck, all-action chase scene which is the perfect showcase for the new processor’s amazing capacity. Using a dynamic mix of live action and animation, Smith & Foulkes used every trick in the action movie book and got some hot insider tips from their DOP, Oliver Wood, of Bourne trilogy fame, to create this thrilling spot. Stopping short of exploding a car on the streets of Prague, however, Adam and Alan instead opted to bring the full force of their animation directing expertise to the piece, with the action taking place in a series of software windows which open at full pelt. The result is a fantastically clever illustration of the Intel processor working at maximum capacity, as we career through the film following the heroine’s frantic dash through a myriad of windows in her bid to outwit the baddies. Youtube, Flikr and Google all play their part in showing just what the Core i5 can do.
Links: http://www.youtube.com/watch?v=ZM0ptMqNhso
Links: http://www.youtube.com/watch?v=ZM0ptMqNhso
Client: Intel
Agency: Venables and Bell
Creative Directors: Paul Foulkes
Creative Team: Beau Hanson, Josh Parschauer
Agency Producer: Kacey Hart
Production Company: Nexus
Director: Smith & Foulkes
Producer: Tracey Cooper
Animation: Nexus
VFX: Ben Cowell
Director of Photography: Oliver Wood
Editor: Paul Hardcastle
Agency: Venables and Bell
Creative Directors: Paul Foulkes
Creative Team: Beau Hanson, Josh Parschauer
Agency Producer: Kacey Hart
Production Company: Nexus
Director: Smith & Foulkes
Producer: Tracey Cooper
Animation: Nexus
VFX: Ben Cowell
Director of Photography: Oliver Wood
Editor: Paul Hardcastle
Since teaming up with executive producers Chris O’Reilly and Charlotte Bavasso at the Nexus studio back in 1997, Adam Foulkes (UK) and Alan Smith (UK) have gone on to develop a reputation as one of London’s top directing teams, receiving a 2009 Oscar nomination for their 3D an _The Observer_, has also brought them many awards and accolades. _Grrr_, for Honda, was the world’s most award-winning commercial from 1999-2008. Film and broadcast credits include the film title sequence for _Thunderbirds_ and an animated film within a film for DreamWorks/Paramount’s _Lemony Snicket: A Series of Unfortunate Events_. They also directed several sketches for the BBC’s animated comedy show _Monkey Dust_.