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The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica.
SOUR/MIRROR
Tomohiko Koyama,
Hiroki Ono,
Masashi Kawamura,
Qanta Shimizu
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_SOUR/MIRROR_ is an interactive music video for the Japanese band Sour. It collects your personal data through Facebook and Twitter and personalizes the animation to each different viewer.
The song _MIRROR_ is about the fact that everything and everyone around you is a mirror that reflects who you are. You can find out who you are in those reflections of others. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online.
We developed this idea of creating an interactive music video by collecting all the different data on your social networking sites and using them as a platform of entertainment. The experience begins on your browser and transforms your desktop into a performance stage.
In this video, by connecting to your Facebook, Twitter and the webcam, every viewing experience will be customized based on your social network status. You will be taken on a personal journey with the band, through all the different day-to-day sites you visit, such as Google Search, Google Maps, Twitter, YouTube, Facebook and more. In order to engage fans and increase their participation from an early phase, we successfully raised the production budget through Kickstarter and also allowed the Twitter followers of @SOUR_official to automatically become a part of the color pixel in the actual film.
When the site was launched, it gained over 150,000 viewers in just the first three days. Most users spent more than three minutes on the site, which is an amazing number for a microsite. Two thirds of the visitors were accessing from outside Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band.
Links: http://sour-mirror.jp/
The song _MIRROR_ is about the fact that everything and everyone around you is a mirror that reflects who you are. You can find out who you are in those reflections of others. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online.
We developed this idea of creating an interactive music video by collecting all the different data on your social networking sites and using them as a platform of entertainment. The experience begins on your browser and transforms your desktop into a performance stage.
In this video, by connecting to your Facebook, Twitter and the webcam, every viewing experience will be customized based on your social network status. You will be taken on a personal journey with the band, through all the different day-to-day sites you visit, such as Google Search, Google Maps, Twitter, YouTube, Facebook and more. In order to engage fans and increase their participation from an early phase, we successfully raised the production budget through Kickstarter and also allowed the Twitter followers of @SOUR_official to automatically become a part of the color pixel in the actual film.
When the site was launched, it gained over 150,000 viewers in just the first three days. Most users spent more than three minutes on the site, which is an amazing number for a microsite. Two thirds of the visitors were accessing from outside Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band.
Links: http://sour-mirror.jp/
Masashi Kawamura (JP) currently works as a creative director at Wieden + Kennedy New York, and a film director represented by Stink. He has produced numerous award-winning global ad campaigns.
Tomohiko Koyama (Saqoosha) (JP) is CTO, Flash developer of Katamari Inc., Japan. As private work, he devotes himself for to several Flash communities. He won the grand prix of the 14th Japan Media Arts Festival and several other awards.
Hiroki Ono (JP) joined AOI Advertising Promotion as a creative coordinator in 2009. In same year, he won the grand prix at the MOFILM competition at the Cannes Lions advertising festival with his very first commercial for Nokia.
Qanta Shimizu (JP) joined IMG SRC inc./NON-GRID inc. in December 2005 and focuses on interactive production. In November 2009, he assumed the officer of executive committee at IMG SRC inc. So far he has won Gold at the Cannes Lions, Gold pencil in One Show Interactive and many more.
Tomohiko Koyama (Saqoosha) (JP) is CTO, Flash developer of Katamari Inc., Japan. As private work, he devotes himself for to several Flash communities. He won the grand prix of the 14th Japan Media Arts Festival and several other awards.
Hiroki Ono (JP) joined AOI Advertising Promotion as a creative coordinator in 2009. In same year, he won the grand prix at the MOFILM competition at the Cannes Lions advertising festival with his very first commercial for Nokia.
Qanta Shimizu (JP) joined IMG SRC inc./NON-GRID inc. in December 2005 and focuses on interactive production. In November 2009, he assumed the officer of executive committee at IMG SRC inc. So far he has won Gold at the Cannes Lions, Gold pencil in One Show Interactive and many more.