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The Prix Ars Electronica Archive is a collection enabling search and viewing of all the submissions since 1987. The award-winning projects are documented with catalogue texts and audio-visual media. All other submissions can be searched by title/artist and displayed with year, category in list form. Please cite the credits (artwork name, artist and photographer) and only use the materials if your article is related to Ars Electronica.
Sound of Honda / Ayrton Senna 1989
KOSAI SEKINE,
Sotaro Yasumochi,
Yu Orai,
Nadya Kirillova,
Taeji Sawai,
Kyoko Yonezawa,
Kaoru Sugano,
Daito Manabe
Original: Sound of Honda / Ayrton Senna 1989 | 1920 * 1080px | 2.9 MB
Original: Sound of Honda / Ayrton Senna 1989 | 1920 * 1080px | 1.9 MB
Original: Sound of Honda / Ayrton Senna 1989 | 1920 * 1080px | 2.9 MB
Honda’s Internavi car navigation system designs drivers’ journeys using vehicle log data. *Sound of Honda / Ayrton Senna 1989* used 24-year-old Formula One data to bring an Ayrton Senna race back to life in sound and light. The data from the then world’s fastest lap, by Senna in the qualifiers for the 1989 F1 Japanese Grand Prix, was digitally reconstructed and analyzed. By matching this with recordings of MP4/5 cars, reproductions were created of the engine sounds at the time. Installing speakers and LED lights along the 5,807-meter Suzuka circuit, the reproduced engine sounds were paired with motion data from the race. The 1:38:041 lap time was recreated on a website in 3D computer graphics using WebGL (an API for displaying 3D graphics in a browser), enabling viewers to experience Senna’s performance online. A smartphone app also allowed drivers to enjoy the sounds of Senna’s lap in their cars.
Links: https://www.youtube.com/watch?v=uBKbxZktw34, http://as1989.com/senna1989/
Links: https://www.youtube.com/watch?v=uBKbxZktw34, http://as1989.com/senna1989/
Sound of Honda / Ayrton Senna 1989 – ©Honda Motor Co., Ltd. and its subsidiaries and affiliates.
Supported by: Dentsu Inc., Qosmo Inc., Rhizomatiks Co., Ltd.
Supported by: Dentsu Inc., Qosmo Inc., Rhizomatiks Co., Ltd.
Taeji Sawai (JP), sound artist and a director at Qosmo. He focuses on effects that produce sounds in a range of environments, and works across many fields, including product design, advertising, web design and film. In his solo work he also produces performances and installations at overseas festivals such as Sonar.
Daito Manabe (JP) works as an artist and a programmer. Director at the Rhizomatiks design company and the hackers‘ space 4nchor5 La6. He does groundbreaking work in entertainment and a variety of other areas through sophisticated programming technology, exhaustive research and audacious ideas.
Kaoru Sugano (JP), creative technologist at Dentsu.
Sotaro Yasumochi (JP), planner and copywriter for TV commercials at Dentsu.
Yu Orai (JP), art director at Dentsu.
Nadya Kirillova (RU). Born in St. Petersburg in 1984 and grew up around the world. Copywriter at Dentsu.
Kyoko Yonezawa (JP), creative technologist at Dentsu. A cat-lover.
Kosai Sekine (JP), video artist. Directs TV commercials, music videos and films. His output is distinguished by its international range, including cross-cultural storytelling and experimental work.
Daito Manabe (JP) works as an artist and a programmer. Director at the Rhizomatiks design company and the hackers‘ space 4nchor5 La6. He does groundbreaking work in entertainment and a variety of other areas through sophisticated programming technology, exhaustive research and audacious ideas.
Kaoru Sugano (JP), creative technologist at Dentsu.
Sotaro Yasumochi (JP), planner and copywriter for TV commercials at Dentsu.
Yu Orai (JP), art director at Dentsu.
Nadya Kirillova (RU). Born in St. Petersburg in 1984 and grew up around the world. Copywriter at Dentsu.
Kyoko Yonezawa (JP), creative technologist at Dentsu. A cat-lover.
Kosai Sekine (JP), video artist. Directs TV commercials, music videos and films. His output is distinguished by its international range, including cross-cultural storytelling and experimental work.