Prix
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Algorithmic Perfumery
Frederik Duerinck
"What if every human could have their own personal scent?"
In Algorithmic Perfumery, the world of scent is explored by using the visitor's input to train the creative capabilities of an automated system. Custom scents are created by a machine learning algorithm based on the unique data we feed it. The outcome is a unique scent generated and compounded on- site. By participating in the experience, visitors contribute to the on-going research to improve the system and reinvent the future of perfumery. Generative perfume design is the emergence of the not too distant future. Algorithmic Perfumery not only ignites the senses, it also allows participants to walk away with a tangible and usable memory of the work. Individuals may complete a personality test lasting about 15 minutes, composed of standard questions and a few more focused on scent preference. After the participants' answers are compiled, a code is generated. You proceed to a contraption lined with tubes of concentrates, type in your code, and the machine proceeds to mix the concentrates in amounts based on the data provided. And at the end of the assembly line, a small sample vial of your individually crafted scent awaits you. You may then review your feelings about the scent, and in this way the A.I. learns and refines its scent crafting abilities. An inspiringly unique approach to a seldom represented creative process, Algorithmic Perfumery is indicative of the cohesive future between human ability and technological potential.
Links: https://algorithmicperfumery.com
In Algorithmic Perfumery, the world of scent is explored by using the visitor's input to train the creative capabilities of an automated system. Custom scents are created by a machine learning algorithm based on the unique data we feed it. The outcome is a unique scent generated and compounded on- site. By participating in the experience, visitors contribute to the on-going research to improve the system and reinvent the future of perfumery. Generative perfume design is the emergence of the not too distant future. Algorithmic Perfumery not only ignites the senses, it also allows participants to walk away with a tangible and usable memory of the work. Individuals may complete a personality test lasting about 15 minutes, composed of standard questions and a few more focused on scent preference. After the participants' answers are compiled, a code is generated. You proceed to a contraption lined with tubes of concentrates, type in your code, and the machine proceeds to mix the concentrates in amounts based on the data provided. And at the end of the assembly line, a small sample vial of your individually crafted scent awaits you. You may then review your feelings about the scent, and in this way the A.I. learns and refines its scent crafting abilities. An inspiringly unique approach to a seldom represented creative process, Algorithmic Perfumery is indicative of the cohesive future between human ability and technological potential.
Links: https://algorithmicperfumery.com
Concept: Frederik Duerinck
Visual design: Frederik Duerinck, Vincent Soffers, Mark Meeuwenoord
Scent design: Anahita Mekanik, Spyros Drosopoulos, Andreas Wilhelm
Electronics: Nathaniel Akkermans
Firmware: Rodey Seijkens, Dominggus Salampessy, Jan Thijn van Lisdonk
Backend: Rodey Seijkens, Dominggus Salampessy, Wietse Neven, Lothar Krause
Interface design: Marleen van de Velde, Karin de Jong, Erik Vlemmix
AI: Emmanuela Maggioni, Christiaan van Ratingen, Xavi Moreno, Dominggus Salampessy
With support from: Cherubic Ventures, IFF, Duerinck Producties
Visual design: Frederik Duerinck, Vincent Soffers, Mark Meeuwenoord
Scent design: Anahita Mekanik, Spyros Drosopoulos, Andreas Wilhelm
Electronics: Nathaniel Akkermans
Firmware: Rodey Seijkens, Dominggus Salampessy, Jan Thijn van Lisdonk
Backend: Rodey Seijkens, Dominggus Salampessy, Wietse Neven, Lothar Krause
Interface design: Marleen van de Velde, Karin de Jong, Erik Vlemmix
AI: Emmanuela Maggioni, Christiaan van Ratingen, Xavi Moreno, Dominggus Salampessy
With support from: Cherubic Ventures, IFF, Duerinck Producties
Frederik Duerinck (NL) is a filmmaker and artist located in Breda. He is the lead designer of the award-winning multisensory installation Famous Deaths and is co-author of the book Sense of Smell. In his work, he researches the boundaries of conventional storytelling, creating embodied narratives. His most recent work, Algorithmic Perfumery, was rewarded with the Septimus Piesse Visionary Award 2019 by the Art & Olfaction Institute and the Docfest Alternate Realities Audience Award 2019. Besides his career as filmmaker and artist since 2018 Frederik has been running his start up Scentronix focusing on further developing Algorithmic Perfumery.